Archive for the ‘ECM’ Category
Web Analytics
A shared services organization’s web site is their primary customer service interface. Far more customers will visit your web site than will call your contact center, email you, or send you correspondence. This means your customer service web or portal is your most important interface with customers. Notwithstanding, shared services organizations and government shared service organizations in particular put a lot more emphasis on the quality of their phone interface than they do on the quality of their web site. Sometimes even neglecting their web site altogether. Of the SSO’s that understand the importance of the web to customer service, many do not evolve beyond the basics. The web is no place for amateurs. Hire a usability expert to evaluate your web site and recommend improvements. But beyond just hiring a usability expert, you need a protocol for continuously improving your web presence. You need metrics to measure your web’s utility and relevance. You need business intelligence. Web business intelligence is referred to as web analytics and companies who sell over the web spend millions on web analytics. Fortunately you do not need to spend millions for a good customer service web. You do however need web analytics software to collect and analyze the metrics that give you a road map for improvements. Google ® web analytics software and you’ll find software to fit every budget. In choosing web analytics software make sure that it allows you to capture and report the key web analytics in this table.
| Category | Features | |
|---|---|---|
| Visitors | unique visitors, returning visitors, average visitors per day | |
| Pages | pages viewed, most popular pages, least popular pages, average pages viewed per visitor | |
| Search | search phrases that landed visitors on your web site, in-site search phrases | |
| Trends | traffic or drill down patterns that tell you how a visitor interacts with your site. Click rates for important links | |
| Stickiness | Bounce rate, visit duration, etc. | |
| Performance | load time by page, error messages generated | |
| Platform | Browsers, browser versions, mobile platforms, type of connection, IP addresses that tell how many customers visit from home vs work | |
| Social Analytics | Web analytics has evolved with the increasing popularity of social media sites like YouTube®, Twitter® and Facebook®. If your web analytics software includes social analytics you can track, correlate and overlay data from your web site with analytics from your social media sites | |
| Alerts | Receive email alerts when specified parameters are met | |
It goes without saying that the web analytics software you use must provide real time data in a way that you can easily understand. This means charts and graphs that lets you drill down to the underlying data. Your web analytics software should also be flexible enough to let you put the data together in ways that make sense to you and create customized reports.
ECM and Shared Services
- By David Buttgereit, Senior Partner, The BPM Group
Succinctly and in the context of Shared Services, Enterprise Content Management (ECM) is the conceptual term for a range of tools, processes, and procedures used to capture, store, deliver, manage, and preserve business process documents.
But what does all this mumbo-jumbo really mean? Let’s break it down and see how it applies to the Shared Services Organization (SSO) model of business service delivery.
Nomenclature, with SSO Flair
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Enterprise – not just departmental in scope; at its core ECM is supportive of the SSO model.
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Content – the paper documents, faxes, e-mail messages, electronic forms, and – increasingly so – instant messages (IMs) that drive and contain supporting information about business processes and transactions. SSOs by their nature require content but can drown in it too. For example, the content necessary to complete a complex Accounts Payable transaction may include a lengthy master contract, multiple purchase orders, receipt confirmations, invoices, and perhaps records of IM communications among purchasing agents, requesters, and vendors spelling out discount terms. Importantly, content often spans departments and multiple lines-of-business software applications and needs to be managed and stored in a manner that makes it accessible to multiple systems and SSO staff members concurrently.
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Capture – the collection, electronic transformation (recognition, classification, validation, quality control, etc.), and delivery of content into a format usable by other computer processing systems.
Traditionally, capture has been thought of as the process of scanning paper documents, using Optical Character Recognition (OCR) and similar automated technologies to extract information from the documents, and then sending the resulting data to lines-of-business applications for transaction processing. Fortunately, capture has now matured to the point that it can also handle additional sources (faxes, e-mails, IMs, etc.) and can be used to sort, classify, and authenticate complex document sets according to pre-defined sets of business rules. In an efficient SSO, these advanced capture capabilities mean that fewer hands need touch content, greatly minimizing exceptions processing downstream. -
Store – once content has been captured, it must be properly indexed and securely stored – typically in an enterprise repository – for later processing.
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Deliver – the process of making content available to multiple lines-of-business applications while at the same time allowing it to be easily located and viewed through a variety of user interfaces. For example, an SSO Customer Service Representative may need to locate and view an outstanding HR document as part of a customer contact (a job promotion status inquiry, for example) at the same time the document is being actively used to drive corresponding payroll and benefits line-of-business transactions.
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Manage – has multiple meanings, from initiation and management of workflow processes that span multiple lines-of-business applications, to enforcing document security according to Health Insurance Portability and Accountability Act (HIPAA) and similar compliance rules, through providing metrics to Business Intelligence (BI) and Business Activity Monitoring (BAM) applications. It is here that most SSO business transactions are completed and the greatest efficiencies can be gained, with all other components of an integrated ECM system playing important supporting roles.
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Preserve – long-term management of content after it has been used for transactional purposes. Typically preservation is based on sets of Document and Records Management (RM) rules and is tightly controlled for both compliance and discovery purposes. Content may be maintained in an enterprise repository for a finite length of time (or in perpetuity, in some cases) or may be migrated to an off-line storage medium or external repository for archival and eventual destruction.
It’s clear from the above that ECM has great implications for SSOs that provide transactional business services across a single or multiple organizations or agencies.
SSO Content Challenges